Strategic Plan for American Red Cross

Strategic Plan

A strategic plan is about thinking, organizing, and predicting, based on thoroughly grounded research and documentation. From your previous coursework of developing an outline, conducting a SWOT/PEST analysis, and developing a budget, you have the basis for compiling a full and complete strategic plan for your chosen organization.

Your strategic plan must consider the appropriate elements, depending on whether your plan is for a program or agency in a government, for-profit organization, nonprofit organization, or hybrid organization. Accordingly, your strategic plan will recognize the priorities, goals, and objectives of the appropriate organization. Remember that a normal timeframe for a strategic plan is five years, and for a short-range plan up to five years.

Instructions

For this assignment, create a strategic plan for your chosen organization. Your plan will have nearly all of the following components (headings), depending on whether you are preparing a public sector, private sector, civil society sector, or mixed (hybrid) plan. Include the following:

• Format Structure:
  • Executive Summary.
  • Board Authorization of Strategic Plan (in the case of a corporation).
  • Organizational Description.
  • Mission, Vision, and Values.
  • Goals and Strategies.
• Appendices:
  • A. Action Planning (including objectives, responsibilities, and timelines).
  • B. Description of Strategic Planning Process Used.
  • C. Strategic Analysis Data (external analysis, internal analysis, and list of issues).
  • D. Goals for Board Committees and Chief Executive Officer.
  • E. Staffing Plans.
  • F. Operating Budgets.
  • G. Financial Reports (budgets, statements, etcetera).
  • H. Monitoring and Evaluation of Plan (criteria, responsibilities, and findings).
  • I. Communicating the Plan.

Your narrative for this assignment should include the following:

• Develop a realistic budget for your chosen organization.
  • Explain what makes it realistic.
• Apply strategic planning theory to your organizational strategic plan.
  • Explain which theories are most relevant to your plan, and why they are important.
• Assess the mission and vision relationship to expected outcomes for your chosen organization.

Submission Requirements

• Written Communication: Communicate your strategic plan by writing in a professional manner that exemplifies doctoral-level critical thinking and analysis in your paper. Do not just present a summary of the readings.
  • Objectively evaluate and report on the findings of your research materials and the readings from the course.
  • Make points that are logical, substantive, and relevant, based on the presented evidence.
  • Avoid written errors that detract from the overall message.
  • Clearly identify in your paper where you are addressing each grading criterion or part of the assignment.
• Length: The executive summary should be 750 words, with a minimum of 150 words per section of the plan, plus a reference section with citations.
• Number of Resources: Minimum of fifteen resources listed at the end of the outline in a reference section.
• APA Guidelines: Format resources and citations according to current APA style and formatting guidelines. Use APA-formatted headings and subheadings, as appropriate.
• Font: Times New Roman, 12 point.