2014 marketing strategies of Anheuser-Busch in the USA and Brazil
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2014 marketing strategies of Anheuser-Busch in the USA and Brazil
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Watch the videos above and read this article about the 2014 marketing strategies of Anheuser-Busch in the USA and Brazil. Summarize the marketing strategy and explain how the company is using nostalgia and storytelling as a tactic to appeal to the customer. What is the target market for each ad? What do you think that Anheuser-Busch has identified as its main consumer’s buying behavior for each product?
