“Buy This, Not That”  Please respond to the following:

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

• Watch the video below titled “Progressive” (4:26).

• Then, analyze the key factors in Progressive’s marketing communications strategy that contributed to influencing buyer behavior. Analyze the specific buyer behavior which the ad seeks to influence, and illustrate with examples from the ad to support your claim.