What are the various activities included in each of these three strategy components?
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What are the various activities included in each of these three strategy components?
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Today’s integrated marketing plans include a marcom strategy, an online strategy and a promotion strategy. Answer these questions in your discussion thread using real-world examples.
1. What are the various activities included in each of these three strategy components?
2. What is the difference between relationship marketing and database marketing? With a majority of business organizations now using database marketing to maintain customer relationships, discuss the positive and negative aspects of this method.
