Why is Dr. Carter having such a hard time with the idea of marketing?
Case Study Questions
- Why is Dr. Carter having such a hard time with the idea of marketing?
- What should Dr. Quon say to reassure Dr. Carter that ACP will continue to have the same values?
- Is Dr. Stein’s idea of patient testimonials a good one? What about HIPAA and privacy laws?
- What are some key messages that ACP should build into its marketing campaign?
- What opportunities for improvement in the practice do you see in this case?
- Why is organizational change a challenge in healthcare settings?
Case Study Write-up
- Background Statement
- Major Problems and Secondary Issues
- Major characters and their roles
- Organizational Strengths and Weaknesses
- Alternatives and Recommended Solutions
- Evaluation
