How does Kate Spade incorporate the brand’s voice and promise in their marketing strategy?
1. Watch video and answer question. (https://www.youtube.com/watch?v=ZJgfi6svfHw)
Question:
- (1) How does Kate Spade incorporate the brand’s voice and promise in their marketing strategy?
- (2) Discuss two additional insights that you learned from the Kate Spade video.
- (3) Cite three external and internal influences on consumers as described in chapter 3 that might be a focus of marketers targeting international shoppers.
2. Watch another video and answer the question (https://bb.philau.edu/bbcswebdav/pid-496204-dt-content-rid-2000688_1/courses/16SM-GFE-725-1/Xcel_Reels.mp4)
Don’t forget to visit their web page and peruse additional sites for further information.
-Complete a brief summary of what you learned about the company.
-After your research, explain why you believe the company has maintained a strong brand image?
