Explain the process to identify consumer attributes for markets or market segments from market profiles or from the organisations existing customer data

1. Explain the process to identify consumer attributes for markets or market segments from market profiles or from the organisations existing customer data.

2. What ways does a marketing communications team gather information on market or market segment for a product/service when reviewing a marketing plan

3. Why investigate consumer needs for product/service/s through analysis of trends and past performance?

4. Explain how consumer needs and motivations are influenced.