Read the “Integrated Marketing communications at Ogden Publications.” case study

1. Read the “Integrated Marketing communications at Ogden Publications.” case study (pg.  524-525).

2. Watch the Video intergraded marketing communications at  Ogden Publications.

Answer the following:

*  Come up with a single marketing and PR campaign to promote 3 or 4 of Odgen’s magazines. visit www.ordgenpubs.com  to learn more about each title.

* What are the challenges of main maintaining a consistent look and feel across different media?

*What are the editorial and design difference between a web magazine and a print Magazine ?

* What in- house marketing groups have to coordinate efforts to plan and execute Ogden’s IMC campaigns and activities?

* Perform outside research on al individual work.

Assignment must beat last 1-2 pages in length.