Choose only one innovative market sector, and using the Plunket Research Online Database

Choose only one innovative market sector, and using the Plunket Research Online Database, the class textbook, and at least one article from a marketing journal, complete the following: I chose games, apps and social media as my market sector.

1. Summary of the market analysis and anticipated consumer needs
2. Competitive forces
3. Create a prototype of one potential product or service using the “Layers of the Product” (Salomon et al., 2017, p. 236)
   • Use images, designs, or blueprints
4. Outline potential market and marketing challenges