Why do companies such as P&G target emerging markets? Do you agree with this strategy?

Case 8.2 page 268“Targeting Emerging Markets” at the end of chapter 8 of the “Global Marketing” textbook by Gillespie, K., & Hennessey, D.

Answer the following questions:

1. Why do companies such as P&G target emerging markets? Do you agree with this strategy?
2. What are the dangers of targeting emerging markets?
3. What advice would you give P&G for engaging competitor Unilever? What advice would you give Unilever?