1. Using the PESTEL model with respect to MMB what aspects of the environment shifter?
2. What type of industry change occurred, think of McGahan’s model?
3. What is Mountain Man’s generic strategy?
4. Think of Mountain Man in terms of SWOT – are there potential strategies, other than the light beer, they could pursue – think of intersections!!!
5. The Light Beer is the wrong option – you tell me why!