Assess the value and importance of the Internet contribution is setting e-marketing objectives in relation to other possible objectives

Essay and Discussion Questions

1- Assess the value and importance of the Internet contribution is setting e-marketing objectives in relation to other possible objectives.

2. Explain how the e-business can make use of technology to monitor and control its operations.

Examination Questions

1- Outline the stages involved in developing a strategic e-marketing plan.

2- What is a complementary Internet channel strategy and for which companies will this be most appropriate?

3- What different aspects of e-marketing should be monitored as part of controlling e-marketing? Name three examples of how technology can be used to assist monitoring.

4- Outline how the electronic medium requires different tactics for effective marketing communications.

Other Questions

1- List the differences between e-marketing, e-commerce, and e-business.

2- List of the output from e-marketing plan.

3- Briefly describe competitive intelligence process.

4- What is the difference between dynamic pricing and aggregated buying?