Why should a manager or research must know how to create a valid and reliable survey to help answer the research question(s) and hypotheses of a study?

Why should a manager or research must know how to create a valid and reliable survey to help answer the research question(s) and hypotheses of a study?

Why should a manager or research must know how to create a valid and reliable survey to help answer the research question(s) and hypotheses of a study?

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