Ethical issues businesses may face in the market research process

Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research.

Prepare a 10- to 12-slide Microsoft^® PowerPoint^® presentation with speaker notes that summarizes the most difficult ethical issues that a business might encounter when designing and marketing their products.

Include the following in the presentation:

• Ethical issues businesses may face in the market research process
• Ethical issues businesses may face in setting price and promotion of the product
• Ethical issues that a business may face in a global setting and how they differ from domestic concerns

Include references and citations in your presentation.

Format your presentation consistent with APA guidelines.