Product: Tommy Hilfiger x Gigi Hadid Collaboration Clothing Line

Discussion of the strategies of communication, media management and evaluation; articulation of the strategies and relevant tactics to achieve each of the identified objectives students are required to design an international public relations project and present the plan (project proposal) in the class. The plan (project proposal) should reflect your understanding of the elements of a public relations plan taught in this unit. The final project assesses students’ knowledge of international public relations theories and methods, and the capability to apply knowledge and understanding in real world practical settings. Understanding of the readings and lectures about public relations design and planning are particularly crucial to your performance in this assessment. Therefore, please review closely what have been taught in this unit while working on your final project.