Propose a pricing objective and a pricing strategy for AirWays Global

Propose a pricing objective and a pricing strategy for AirWays Global

You will propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following:

  • The case study
  • The understanding of the competition
  • The likely attitude of the Frequent Flyer Program members at the time of the events

Complement your understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project works completed in the first five weeks.

In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.

The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.

On a separate page, cite any sources using the APA format.