Developing a marketing plan for a product or service of their own choosing (e.g., software product, consumer product, service)

Throughout this module, students will work on developing a marketing plan for a product or service of their own choosing (e.g., software product, consumer product, service). The product or service may already exist, or it can be something invented by the student.

Students will complete the Introduction section of their marketing plan. This section summarizes the main goals of the plan.

1000 words