How can social media such as Linked In, Facebook, and Twitter can be used to improve knowledge sharing, build social capital, support innovation

Essay – word limit – 2500 words excluding reference listing

Write an academic essay on one of the following:

1. How can social media such as Linked In, Facebook, and Twitter can be used to improve knowledge sharing, build social capital, support innovation, and aid problem solving in the following organisational contexts:
   • A multinational corporation (i choose McDonald’s)

   Discuss the associated risks and benefits for this context.