Which of the qualities of successful entrepreneurs have Simeon and Turning Robe demonstrated?

1. Which of the qualities of successful entrepreneurs have Simeon and Turning Robe demonstrated? 2. Should Simeon and Turning Robe consider lowering their ingredient costs by switching to petroleum-based ingredients or stopping their use of pure distilled water? Why or why not? 3. Would opening its own retail stores be a risky decision for Sister Sky? How would this change the company’s business model?