You are a sales manager for a car dealership who wants to effectively target potential customers. Write a paper that details how you would create a data system to reach potential customers and addresses the following questions:
Your paper should be two pages in length (excluding cover and reference pages), written according to the CSU-Global Guide to Writing & APA, and supported by a minimum of three academic sources. The “Best Bet Databases for Information System Management” resource from the CSU-Global Library is a good place to find these sources. Review the rubric in the Module 6 folder for specific grading criteria.