Describe how Square has evolved based on actors in the microenvironment

In chapter 3,（You will need to read the entire chapter and use the concepts you saw earlier to answer the questions.） Analyzing the Marketing Environment(Page64), analyze Company Case Square: In Relentless Pursuit of a More Elegant Payment Experience（page94） and then answer four Questions “Questions for Discussion” (Page95). Answer five or four sentences per question.：

3-16 Describe how Square has evolved based on actors in

the microenvironment.

3-17 Describe how Square has evolved based on the forces

of the macroenvironment.

3-18 Are factors in the marketing environment not mentioned

in this case affecting Square? Discuss.

3-19 Speculate on Square’s future. What current and future

trends may further shape the company?

In chapter 4,（You will need to read the entire chapter and use the concepts you saw earlier to answer the questions.） Managing Marketing

Information(Page96), analyze Company Case Qualtrics: Managing the Complete Customer Experience（page128） and then answer five Questions “Questions for Discussion” (Page129). Answer five or four sentences per question.：

4-16 How does Qualtrics fit in with the big data trend?

4-17 Discuss how Qualtrics’s services facilitate the discovery

of customer insights.

4-18 Which components of the marketing information system

do Qualtrics’s tools facilitate?

4-19 Discuss Qualtrics’ tools in the context of research

approaches.

4-20 What challenges does Qualtrics face in the future?

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