Using Social Media to Promote the Brand awareness

n a short (3-4 written pages) formal, written report, assess the company’s use of social media to:

• Increase brand awareness
• Drive traffic to their website/business
• Personalize customer service
• Create excitement for events
• Promote product/service launches
• Build a community of customers who, by virtue of membership, endorse your products/services
• Test market ideas
• Open up new markets
• Complement other marketing efforts/ support other businesses or community events
• Effectively create a cohesive “brand” for the business