Write a message to persuade your boss to invest capital resources to develop the product or service for sale

Write a message to persuade your boss to invest capital resources to develop the product or service for sale. 

Include secondary research to support your argument and explain what you will do in case the selected product or service does not initially sell as much as expected. Cite and reference sources using APA formatting.

Select the appropriate channel for delivering your message based on context, audience, and purpose.

Explain why you selected the channel.

Note: Part I is the basis of your Week 5 Persuasive Presentation assignment.