A consumer product is bought to satisfy an individual s personal wants
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A consumer product is bought to satisfy an individual s personal wants
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A consumer product is bought to satisfy an individual s personal wants. Although there are several ways to classify them, the most popular approach includes these four types: convenience products, shopping products, specialty products, and unsought products. Review the descriptions of these types in your textbook. Then describe products you have purchased recently that represent each type. What made them that type for you?
