A Critical Evaluation of the Big Data Approach to Customer Data Analytics

This is an individual assignment. You are required to write a critical report on the following title: “A Critical Evaluation of the Big Data Approach to Customer Data Analytics” The basic idea of this research and evaluative report is to critically analyse the Big Data approach using Tableau tool. You should discuss the advantages and disadvantages of the approach of Big Data Analytics from a technical as well as a business perspective (see marking guidance in marking criteria).