Address the six major factors that should be considered when determining the correct marketing channels of distribution in a foreign country


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Address the six major factors that should be considered when determining the correct marketing channels of distribution in a foreign country


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Address the six major factors that should be considered when determining the correct marketing channels of distribution in a foreign country (the six C’s). Answer the following question: Why are these factors so important when evaluating a foreign distribution channel? Provide examples (for each factor) of companies that have achieved success. Use at least one outside resource