After having discussed the challenges of new product launches, how has technology assisted in the effort?
A Managerial Approach to Marketing – MKT640 Assignment List Unit 1 – Marketing Philosophy and Strategy Reading Assignment: Winer, Chap. 1-3 Assignment Type: Individual Project Deliverable Length: The body of the paper should be 5-6 pages Points Possible: 150 Due Date: 11/06/2012 3: OO PM Background for the Plan As a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. AIU hosts a marketing publication, “ HYPERLINK “http://www.themarketingscene.com/index.php” \t “_blank” The Marketing Scene,” which provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society.” It provides a good starting point for this assignment. Some of the stories talk about the marketing of new products or the revitalization of existing ones. Specialized Research using the Library’s Full-Text ARTICLES Databases Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following: What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the library’s full-text databases. After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort. Resources MUST include articles from the library’s full-text databases. Legal and ethical implications loom large in today’s business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to HYPERLINK “http://www.themarketingscene.com/index.php/categories/category/controversy_in_ads/” \t “_blank”…