Analysis of Airline Virgin Australia’s internal environment

Conduct an analysis of Airline Virgin Australia’s internal environments, then make recommendations as to how the organisation might maintain or improve its competitive advantage. Critically evaluate the airline’s organisation resources, competencies, and strategic capabilities and how it contributes to the organisation’s competitive advantage. – READ & follow attached PDF for all instructions of the report (underlines are important) – HARVARD reference + intext reference – MUST use a mix of academic literature and applied literature (company websites, annual reports) – Recommended strategic direction should link to the discussion you make in section 2. – PDF attached will help with section 2 please try to incorporate it.