Analyze how a selected company or organization uses Facebook, Linked In, YouTube, and Twitter social media websites


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Analyze how a selected company or organization uses Facebook, Linked In, YouTube, and Twitter social media websites


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Conduct an Online Internet search on a company or organization of your choice. Once you have decided on the company or organization, conduct an Online Internet search of the following 4 social media websites: Facebook, Linked In, YouTube, and Twitter. If you do not have accounts with these social media websites, you should still go to their pages and see what you can see from a “guest” perspective. Analyze how the company or organization uses each of the 4 social media websites. Do they use social media for advertising? Communicating with customers? News? Etc. Take notes as you review each social media website. Then, after completing your review and analysis, write a 2 page essay summarizing your findings. Be sure to explicitly explain what you found on each social media website. Your essay should be a minimum of 500 words (2 pages), double-spaced, and in 12-point font. Submit this assignment to the dropbox “LP01 Assignment: Being adaptable – current with social media.” You can navigate to this dropbox by clicking the “next” arrow at the top right of your screen. This assignment is worth 30 points and will be graded according to the scoring guide below. Connect SCORING GUIDE ( 30 POINTS ) Rating Scale 10-9 Work meets or exceeds criterion at a high level of competence. 8 Work reflects an understanding of criterion with minor misunderstandings/misconceptions. 7 Criterion partially met, but one or more important concepts/skills are missing or flawed. 6 Work reflects an attempt to meet criterion, but significant misunderstandings/misconceptions are apparent. 5-0 Criterion not met or work is absent. Criteria 1. Summary includes detailed information about the company or organization that the student selected. 2. Summary provides evidence of the student’s thoughtful review of each of the 4 social media websites. 3. Correct page length, grammar, spelling, and punctuation are used throughout the message