Analyze the environment for Wilmington University
Before you can create a marketing strategy for a firm, you have to analyze the external and internal environments in which the firm exists. This will help you create lists of possible opportunities that your company can pursue for growth. To practice this skill, you will analyze the environment for Wilmington University.
- Complete a PESTEL analysis (Ch. 3, Analyzing the Macroenvironment, pgs. 72 to 84)
- Complete a SWOT (Ch. 2, pgs. 49 to 52) analysis
- List three recommendations the University might follow to insure future growth.
