Analyze the last major purchase that you were involved with and discuss that purchase in terms of the decision-analytic approach


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Analyze the last major purchase that you were involved with and discuss that purchase in terms of the decision-analytic approach


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We have each had to negotiate during the process of purchasing a home or automobile. Analyze the last major purchase that you were involved with and discuss that purchase in terms of the decision-analytic approach. What was your BATNA and how did that come into play?