Includes Course Outcomes:
#2) Analyze the relationship of nonprofits to their target audiences from a marketing management perspective and apply marketing mix principles including the use of analytic software segmentation and social media to develop and communicate the organization’s value proposition, build a brand, and seek multiple funding sources to support sustainability.
#3) Develop marketing strategies for nonprofit organizations which incorporate the financial and legal environment opportunities and constraints.
Open source material – Topics 6, 7 & 8
Bloom’s for the Grant Proposal:
Analyzing – breaking meaning into parts. These are the connective parts of a grant proposal to its funding source.
Applying – using learned material, executing a proposal, employing knowledge in new situations.
Organizing – organize and outline content, in this instance, the components of a grant proposal.
This project is designed to strengthen your synthesis skills by combining parts of information into a new whole, building on the Case Study assignment, but towards a financial goal of funding. In this proposal, you will design a funding strategy that supports resources necessary for program, operating or capacity-building needs. Start a new program, expand an existing program, integrate new technology, increase staff, open a new location or expand an existing one, or whatever else you determine is a funding priority for your chosen nonprofit.
Your grant proposal should focus on the mission statement of your chosen nonprofit and the relationship with the target audience(s) it serves. You should research a foundation that seeks to fund organizations such as yours that fits with your mission and target audience. Watch out for mission creep; do not seek a grant that is outside your organization’s mission and primary objectives.
Your paper should also demonstrate comfort in using marketing terminology and concepts, as discussed in our course Topics. Refer to the vocabulary sections here in each Topic. You may Google “sample nonprofit grant proposals” for examples or ideas, but as this is a basic proposal, the project description below should suffice.
Note that a grant proposal is simply another opportunity for impact (problem solving) marketing. It should begin with the right mindset, followed by a thorough “listening” to the target audience. In this case, research your chosen foundation and read carefully what it has to say. Do not forget to use Guidestar and The Foundation Center among the sources for choosing your foundation.
Multimedia/Social Media: These are sites I think you should be familiar with, and suggest the use of these sites towards the assignment. The purpose here is to introduce you to sites you may not be familiar with and to apply them in the context of a specified learning outcome, in this case, your Grant Proposal.
Blackbaud – https://www.blackbaud.com/ – software you might want to acquire through funding, or how you will use to further a marketing strategy.
Snapchat – https://www.snapchat.com/
Twitter for nonprofits – https://twitter.com/nonprofitorgs
Facebook for nonprofits – https://www.facebook.com/nonprofits
Gliffy –https://www.gliffy.com/examples/ create diagrams, flowcharts and org charts. You might use these to emphasize points, or share data in your proposal, such as a budget, or timeline for implementation of a technology, program or capital project.
Diigo – https://www.diigo.com/ coordinate your group efforts electronically
The components of your ten-page (including cover page and bibliography), double-spaced grant proposal should include: