Are the company’s changes to reshape its identity as a consumer product health care and hygiene company and its cost reduction efforts likely to improve its competitive position relative to P&G?

Restructuring the Organizational Restructure at Kimberly-Clark

Questions:

1. Are the company’s changes to reshape its identity as a consumer product health care and hygiene company and its cost reduction efforts likely to improve its competitive position relative to P&G? Please explain your answer.

2. Why would Kimberly‐Clark executives restructure the company based on “grow, sustain, and fix” categories? What disadvantages might result from such a structure?

3. Was the organizational structure presented by Kimberly‐Clark executives in 2004 better than the first structure proposed? Why or why not?