Are they trying to satisfy their customers’ needs or their own needs? Why?

Of all the organizations and companies in your area, which ones do not appear to be implementing the marketing concept? Think of two examples and answer the following questions for each one.

·      Are they trying to satisfy their customers’ needs or their own needs? Why?

·      Are their efforts coordinated?

·      Are all employees working together to satisfy customers?

·       With what areas of marketing are these organizations or companies having difficulty? Why are they failing in these areas?

§ Customer satisfaction/seller satisfaction

§ Maintaining long-term, positive relationships

§ Recognizing and responding to environmental forces

§ Selecting and clearly defining target markets

§ The marketing mix: product, distribution, promotion, price.

·      Would you characterize these organizations or companies as having a marketing orientation? Why or why not?