As consumers exercise ever greater individual control over when and how they receive information, how are advertisers adapting their messages?
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As consumers exercise ever greater individual control over when and how they receive information, how are advertisers adapting their messages?
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As consumers exercise ever greater individual control over when and how they receive information, how are advertisers adapting their messages? What is the role, if any, for traditional media outlets in this new environment? Will mobile marketing efforts including directing advertising to smart phones, be accepted by consumers?
