As you compose a memo to your boss regarding the concept of “service” differentiation, you note the six areas where service differentiation can make a difference. List these six areas for service differentiation.

As the marketing manager for a product often referred to as a “commodity,” you know that incremental sales and profits lies not in physical differentiation but in “service” differentiation. As you compose a memo to your boss regarding the concept of “service” differentiation, you note the six areas where service differentiation can make a difference. List these six areas for service differentiation.