Assess how branding has increased in the last few decades.

Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.

The paper

• Must be at least two double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style