Assess the company as a potential investor. Use a thorough SWOT analysis as a basis for your assessment.

1.Assess the company as a potential investor. Use a thorough SWOT analysis as a basis for your assessment. Utilize RBV and VRIO analytical tools to assess SSI’s core competences.
2.What are the major risks the company faces as it implements
3.What advice do you have for SSI founders for future international expansion? Which market(s) should SSI expand into first?