At the time of the case, what is the current and future outlook for the luxury goods market segment?

Please I need help with this case study

Case Discussion Questions:

“Prada: To IPO or Not to IPO—That is the Question (Again)”

1) At the time of the case, what is the current and future outlook for the luxury

goods market segment? What has been Prada’s growth, and how is Prada

positioned in this market (again, at the time of the case)?

2) Why do companies (in general) wish to raise capital outside of their home

markets? What are the costs which must be weighed? Why is Prada interested in

raising capital (capital generally—debt or equity) at this time? That is, why not

rely on internal sources of funding?

3) What is your view on whether Prada should raise funds in debt or equity? Why?

What are the (general) costs and benefits of the two ways of raising capital?

4) If Prada were to raise money in the debt markets, what choices would it have?

What are the advantages and disadvantages of different debt choices?

5)

If Prada wished to consider raising equity rather than debt, what choices would it

have? What are the advantages & disadvantages of the different alternatives it

faces? Does the country matter? Does the type of investor matter?

6) What would you recommend Prada do? Do you think the lessons of this case

translate broadly to other types of companies?