Based on the concept of customer value-based pricing, explain Spirit Airlines success

1. Based on the concept of customer value-based pricing, explain Spirit Airlines success.

2. Does Spirit Airlines employ good-value pricing or value-added pricing? Explain.

3. Does Spirit s pricing strategy truly differentiate it from the competition?

4. Is Spirit s pricing strategy sustainable? Explain.

5. What changes _____ if any ____ would you recommend that Spirit make?