“Before we measure something we must ask whether we understand what it is we are trying to measure.” (Gray et al, 2015) Critically discuss the above statement

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Task: “Before we measure something we must ask whether we understand what it is we are trying to measure.” (Gray et al, 2015) Critically discuss the above statement in relation to effectively developing the strategic knowledge base in YOUR organization.

“Before we measure something we must ask whether we understand what it is we are trying to measure.” (Gray et al, 2015) Critically discuss the above statement

“Before we measure something we must ask whether we understand what it is we are trying to measure.” (Gray et al, 2015) Critically discuss the above statement

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