Benefits of being a first mover; the response of a second mover and the response/characteristics of the late mover


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Benefits of being a first mover; the response of a second mover and the response/characteristics of the late mover


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Write a paper about the benefits of being a first mover; the response of a second mover and the response/characteristics of the late mover. Include a discussion of customer loyalty and earning above average returns. Also, discuss the effect of competitor response to returns earned.