What is the company / organization? What does it do ? What are its Business Models/ Revenue models? What are the E business goals? Who are the target markets? Customers? What sort of Marketing Communication and Conversion Strategies do you see? Who are the competitors, and what do you perceive the position of this company to be? If there are none, explain Is there any comment on privacy in the organizational web site? Is there a privacy policy , if so – link to it Provide an overall critique of the web site