One of the unit objectives is to analyze the structural models of attitudes. The following activity will help you to appreciate tricomponent, multiattribute, theory of trying-to-consume, attitude-toward-object, and attitude-toward-the-ad models of attitude.
In Chapter 8, you will have the opportunity to review the attitude-toward-object model. To learn how to apply this model, search the Internet for your favorite shoe maker where you are able to customize your own shoe. When you enter the site you selected, locate where you can customize your shoe. After clicking on this link, you will need to follow the directions in order to customize your shoe.
Please respond to these Discussion topics. Take time to review the responses of your classmates and provide your feedback. Note: answer all 3 questions in the same post!
Briefly describe the attitude consumers have towards your selected shoe maker’s products.
Assume you wanted to improve or create favorable attitudes among college students toward this shoe brand. Would you focus primarily on the affective, conative, or cognitive components? Why?
Why would this shoe maker allow consumers the option to customize products?