- Identify your key customers. (These can be B2B customers of your products or services or B2C individuals whose satisfaction is key to the success of your business.)
- How might your customers value your products/services?
- Consider the changing marketplace, technology, your product, and your brand.
- Provide a good definition and description customer perceived value.
- What is your targeting strategy?
- How will you deliver your product/service to them?
- Customer Knowledge or Relationship Management:
- How will you maintain a good relationship with your customers?
- What techniques will you use?
- How will you keep your customers coming back?
- Have you introduced customer service standards?
