Burger King Business Entry Mode & Marketing Strategy Case Study
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Burger King Business Entry Mode & Marketing Strategy Case Study
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In the discussion forum, identify a multinational company operating currently in your country (*Antigua* ) (burger king for easy reference) . Then: 1.Assess which mode of entry was used to enter the market. 2.Discuss the advantages and disadvantages of the mode used. 3.Comment on the effectiveness of the mode of expansion used.
