Case 6: Fixer Upper: Expanding the Magnolia Brand

Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.

Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:

• How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?
• Who are Magnolia Brands’ major competitors?
• What other factors are affecting the growth of Magnolia Brands?
• What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
• What are some of Magnolia Brands’ strengths and weaknesses?
• How does the new show represent an opportunity in the home remodeling industry?
• What challenges or threats might Magnolia Brand face?
• What measurements can be used to determine if the new show is successful?
• What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?