Choose a country that interests you and has significant cultural differences from your home country
Choose a country that interests you and has significant cultural differences from your home country. Now imagine that you are creating a new marketing plan for a company that wants to extend its market into that country. In a post to the discussion board, describe what you will need to take into consideration as you develop your strategy, and how you will handle the differences between the two cultures—particularly differences that involve ethical issues. Make sure to address:
- Sociocultural forces
- Economic forces
- Political/legal forces
- Technological forces
- Ethical issues
