Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship?
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Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship?
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Discuss and explain
a-Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications?
b- Identifying brands that have appeared in movies or television shows. Discuss why the particular movies or shows were chosen and what the likely effect of the placement was on consumers.
