Choose a product or service that you buy on a regular basis. How is this product or service positioned in the marketplace relative to its competition?

Choose a product or service that you buy on a regular basis. How is this product or service positioned in the marketplace relative to its competition? Why are you a loyal customer? What are some key strategies the competition could develop in a global marketplace? Essay needs to be at least 1000 words.

My product is Colgate Toothpaste